Owlet Reduces Setup Time by 83% with Orderful

Business Challenge: The Need for Control and Visibility in EDI

Owlet is renowned for designing and manufacturing baby health monitoring devices, offering their products through both direct-to-consumer (D2C) and business-to-business (B2B) channels. As the company grew, managing EDI processes became increasingly complex and challenging. 

Owlet relied heavily on a managed service provider for their EDI needs, but this approach led to significant issues:

• Lack of Control and Visibility: All EDI connections and configurations were managed externally, leaving Owlet with no oversight.
• Inadequate Support: The EDI provider often lacked urgency and expertise in resolving critical production issues and setting up new integrations.
• Prolonged Implementation Times: Onboarding new trading partners could take up to three months due to slow and inefficient processes.
• High Costs and Tedious Contracts: Frequent fees and lengthy paperwork were required for every new connection or change, adding to the overall inefficiency.

These challenges highlighted the need for a more effective and transparent EDI solution. To address these issues and regain control, Owlet decided to switch to Orderful, seeking a modern EDI partner capable of integrating seamlessly with their existing systems.

The Solution: Seamless Integration with Workato and NetSuite

Owlet faced a pressing need to find the right partner to address their significant EDI challenges. With their previous managed service provider, Owlet struggled with a lack of control and visibility over EDI connections, slow implementation times, and high costs. These issues hindered their ability to scale and respond quickly to market demands. The search for a modern, efficient EDI solution led them to Orderful, which provided the perfect blend of technology, control, and support.

Why Owlet Chose Orderful

Orderful stood out to Owlet for several compelling reasons:

1. Faster Onboarding: The time to onboard new trading partners was dramatically reduced with Orderful. Previously, onboarding a new trading partner could take up to three months. With Orderful, this process was slashed to as little as 1-2 weeks. This speed allowed Owlet to be more agile and responsive to market demands, giving them a significant competitive edge.
2. Increased Visibility and Control: Orderful’s platform provides complete visibility into EDI transactions, allowing companies to maintain control over their processes. For Owlet, this meant they could monitor their EDI transactions in real-time, quickly identifying and resolving issues before they became major problems. This control was a significant improvement over their previous provider, where they had no visibility or oversight.
3. Cost Savings: By bringing EDI management in-house with Orderful, Owlet significantly reduced its dependency on managed service providers, resulting in substantial cost savings. They experienced a 65% reduction in EDI costs by avoiding the exorbitant transaction fees previously charged by their managed service provider. This cost efficiency was a major benefit for Owlet.
4. Hyper-Responsive Support: Orderful’s team of EDI experts provided exceptional support throughout the implementation process. Their proactive and quick response times ensured a smooth transition to the new system, addressing issues promptly and efficiently. This level of support was particularly crucial for Owlet, as it allowed them to handle most problems on their own and reduced the need for external assistance.

Implementation Process

The implementation process with Orderful was straightforward and efficient:

• Initial Meetings: Owlet met with the Orderful sales team a few times to understand the platform and receive access.
• Seamless Integration: Workato, an automation platform used by Owlet, had a native Orderful connector that facilitated smooth data exchange between Orderful and Owlet’s system of record, NetSuite. This integration allowed Owlet to create and pull transactions from Orderful, marking them as accepted or rejected all from within Workato.
• Quick Setup: Within three months, Owlet was up and running with 13 trading partners, a process that would have taken significantly longer with their previous provider.

By choosing Orderful, Owlet transformed its EDI processes, gaining control, efficiency, and significant cost savings. This case study demonstrates the profound impact of a modern EDI partner on a growing company, highlighting how Orderful’s technology and support enabled Owlet to overcome their challenges and thrive.

The Results: Going Live 6x Faster with Orderful

Implementing Orderful’s EDI platform brought substantial improvements to Owlet’s operations, enhancing efficiency, reducing costs, and providing greater control over their EDI processes.

Reduction in EDI Costs

By switching from their previous managed service provider to Orderful, Owlet achieved a 65% reduction in EDI costs. This substantial cost saving was a result of eliminating dependency on external service providers and avoiding the high transaction fees previously incurred.

Reduction in Time to Set Up Trading Partners

The time required to onboard new trading partners was dramatically reduced by 83%, decreasing from up to three months to just 1-2 weeks. This significant reduction enabled Owlet to be more agile and responsive to market demands.

Times Faster to Go Live Than Previous EDI Solutions

Orderful’s efficient integration and real-time validation engine enabled Owlet to go live 6 times faster compared to their previous EDI solution. This rapid implementation was crucial for meeting tight deadlines and ensuring continuous operations.

Enhanced Problem-Solving Capabilities

With Orderful’s real-time error handling and validation, Owlet could identify and resolve issues promptly, significantly improving their overall efficiency. "Orderful allows us to catch and fix errors instantly, reducing the back-and-forth with our trading partners and ensuring smooth transactions," added Ben Archer, Business Operations Manager at Owlet.

Complete Visibility and Control

Orderful’s platform provided Owlet with complete visibility into their EDI transactions, allowing them to monitor and manage their processes effectively. This transparency and control were crucial in maintaining high standards of accuracy and compliance.

By partnering with Orderful, Owlet successfully transitioned to an in-house EDI management system, achieving faster integration times and improved error handling. The combination of seamless integration, robust validation, efficient error handling, and exceptional support ensured that Owlet could meet their EDI needs effectively and continue their growth trajectory.

About Owlet

Owlet’s digital health infant monitoring platform is transforming the journey of parenting. The Company (NYSE:OWLT), a small-cap healthcare growth equity, offers FDA-authorized medical and consumer pediatric wearables and an integrated HD visual and audio camera that provide real-time data and insights to parents who safeguard health, optimize wellness, and ensure peaceful sleep for their children.

Since 2012, over 2 million parents worldwide have used Owlet’s platform contributing to one of the largest collections of consumer infant health and sleep data. The Company continues to develop software and digital data solutions to bridge the current healthcare gap between hospital and home and bring new insights to parents and caregivers globally. Owlet believes that every child deserves to live a long, happy, and healthy life. To learn more, visit www.owletcare.com.